Google Analytics
We use Google Analytics to monitor and measure the success of your marketing campaigns. This includes natural search results and keywords, Pay Per Click campaigns, email marketing, online advertising and referring websites.
Not technical enough for you? All our internet marketing campaigns are monitored for clicks, click through paths, abandon areas, bounce rates, page views, time on site, cost per click, conversions, cost per sale, cost per conversion, users per conversion, users per sale, revenues generated and return on investment. That's the mechanics of it. But in real terms it means that armed with this data we can make informed decisions on where your internet marketing budget is best spent to creates the best revenues.
We do the technical stuff so you don't have to...
We can take care of your complete Google Analytics Integration. This includes integrating Google Analytics with your site, setting up marketing campaign tracking systems, goal conversion tracking and advance ecommerce tracking.
We do your website analysis too. This means we can use our extensive experience to study your current website trends and give you informed information and reports about your website, user behaviours and internet marketing activities.
Pogo can also handle your Advanced Return on Investment Reporting, providing you with detailed reports on all your marketing activities and their effectiveness.
