Newell Rubbermaid Business to Business website design

Pogo redeveloped the Newell Rubbermaid B2B website to fit with the overall integrated marketing communications strategy. This was to be achieved through online acquisition activity combined with highly targeted communications to Newell Rubbermaid B2B's most profitable customer segments

Simple promotional areas were added, with prominent 'call to action' banners and buttons to direct users to a 'request a quote' form to help increase website conversion.

Site traffic shows a month on month increase of 30% from February 2007. In particular, there has been a significant increase in users searching keyword phrases, with a 223% increase between July 2006 and March 2007. The term 'promotional pens' alone has delivered 110% more traffic over this period.

www.newellcocgpp.com