Parker Pen GP Promotion

Parker pens have been at the forefront of design for over 100 years, producing some of the world's most iconic pens. The company called on Pogo's marketing skills to add a creative draw to the launch of three new prestigious pens, which coincided with the British Grand Prix at Silverstone. Capitalising on the timely nature of the campaign, Pogo devised a free prize draw to win a hospitality suite at the event, which ran in WHSmith stores nationwide.