Parker Pen Sudoko 3in1

Parker's extensive history and heritage make it a leading pen brand. Which is why they chose Pogo to create highly portable, maximum-impact in-store displays as part of a major campaign.

Parker needed a company which could work creatively in-store with their sponsorship of the Sudoko section of The Independent newspaper, as well as a promotion with Avant-Go the mobile information channel.

Pogo's developed high impact materials used by key retail outlets. This included a flexible 'toolkit' of point of sale elements to accommodate the diverse nature of retailers. Ranging from freestanding units to flat-packed boxes to create displays of varying sizes, these provided a seamless link between above and below the line activity.