Waterman Exception Launch

Waterman is recognised as a leading fine writing brand. Pogo were commissioned to create the launch communications for 'Exception', Waterman's new range of high value, prestige pens. This campaign was targeted at both trade and consumer audiences. The trade launch activity included a bespoke, high value sales presentation, which was used to support the 'Exception' trade in France. Consumer marketing focused on advertising in prominent lifestyle magazines, such as Esquire and Tatler