Berol Liquid Glue Marker Launch

Berol is a market leading brand in the education sector. Their products have been helping children learn to write and express their creativity for over 25 years.

The recent launch of the innovative Berol Liquid Glue Marker added to the brand's highly popular product range.

Pogo was commissioned to create a range of communications around this launch, including direct marketing which offered samples to teachers at 26,000 schools, plus offline and online advertising.

The results were outstanding, with 945 responses within three days and a response rate of 7.5% over the 12 weeks of the campaign. Of these, 87% were new respondents to Berol.