Berol Handwriting Pencil Launch

The 'Happy Handwriting Campaign' highlighted the launch of the new Berol Handwriting Pencil, which is designed for younger children and compliments the existing Berol pen range.

The campaign included direct marketing targeting teachers, and advertising in specialist education press and exhibition support. The objective was to encourage teachers to visit the Berol website, make use of its lesson plans and other content, then request product samples.

The campaign achieved a 3% response, of which 90% were new visitors to the Berol website.