Newell Rubbermaid Business to Business - Integrated Activity

Pogo have been Newell Rubbermaid B2B retained marketing agency since the beginning of 2007 and are responsible for developing and delivering an integrated marketing communications strategy. Our unique approach and results-based techniques have generated an 18% sales uplift to date.

Newell Rubbermaid Corporate Gifts & Promotional Products are the world's leading manufacturer and supplier of promotional pen brands for advertising, marketing, incentive campaigns, business and corporate gifts. They offer famous brands such as Parker, Waterman, Rotring, Quill, Paper Mate, Sharpie and Berol.

To get the best return on investment, our approach is to seek the lowest cost per enquiry, while maximising repeat orders from past customers and enquirers. This is achieved through online acquisition activity combined with highly targeted communications to Newell Rubbermaid B2B's most profitable customer segments.

Site traffic shows a month on month increase of 30% from February 2007. In particular, there has been a significant increase in users searching keyword phrases, with a 223% increase between July 2006 and March 2007. The term 'promotional pens' alone has delivered 110% more traffic over this period.

Our work included:

  • Direct marketing
  • Advertising
  • Sales promotion
  • Search Engine Optimisation
  • Pay Per Click
  • Email marketing
  • Banner advertising
  • Web design
  • Online and offline PR
  • Google Analytics reporting