Age Concern Benefit Week

After winning a creative pitch, Pogo worked with Age Concern England to deliver their 'Your Rights, Your Benefits' campaign.

This campaign encouraged older people to claim the benefits they are entitled to via posters, information packs and guides that appeared at local Age Concern offices.

We also edited the content of the core campaign information booklet. This was written to Plain English standards and contained information and advice relating to several benefits. A number of posters were also produced to promote the campaign at a local level.

"The campaign was highly successful, with more than 50,000 guides being distributed in the first three weeks of the campaign alone"
Campaign Manager, Age Concern England.