Institute of Development Studies Rebrand

IDS is one of the world's leading organisations for research, teaching and communications in international development. The Institute enjoys a global reputation for the quality of its work.

Over a nine month project, Pogo worked closely with IDS to create a simple, yet effective new brand identity that reflects the Institute's role and values. This was subsequently implemented across a wide range of communications channels, including various publications. Pogo also developed a new website design for IDS. This reflected their new identity, while enhancing the user's online experience through improved navigation and functionality.

The results of this project have been very well received across the Institute and their partner organisations.