The Pensions Regulator is the UK regulator of work-based pension schemes. Pogo have worked on their last two national campaigns.
Running from December 2009 to March 2010, The Pensions Regulator’s latest campaign focused on the importance of good pensions scheme governance, internal controls and record-keeping.
The central aim of the campaign was to encourage scheme trustees to use the resources available at http://www.thepensionsregulator.gov.uk/safe, in particular new bite-sized online learning modules. IFAs where also targeted as facilitators of good governance.
Pogo developed the overarching creative concept for this campaign, around the core message ‘Poor governance can drive your scheme of track’. This was implemented across an integrated mix of media, including print and online advertising, direct mail, email marketing and social media.
The Driving Standards Agency is responsible for driving tests throughout Great Britain. From October 2010 the practical car test will include a new independent driving section. Candidates will be asked to spend around 10 minutes demonstrating that they can drive in everyday traffic conditions without prompting from the examiner, instead following road signs or a series of directions.
Pogo have won a competitive tender to deliver diagrams to be used by examiners to supplement their verbal instructions during this part of the test.
As these diagrams use a pre-defined set of symbols, our approach has been to develop a bespoke application that allows the diagrams to be produced quickly, accurately and cost effectively.
The project will run from March to July 2010 and involves producing over 6,000 diagrams to be used at more than 400 test centres across the country.
The Environment Agency are champions of the environment and believe in leading by example. Their Southern Region has a five year Internal Environment Management strategy, with clear targets for minimising the environmental impact of their activities in six key areas, energy, renewables, water, waste, mileage and carbon.
This ongoing internal communications campaign has two objectives. Firstly, to ensure that the Region’s staff understand what has been achieved so far, and secondly to explain what they can do to help meet future targets.
Pogo developed a strong creative concept for this campaign, which was applied to a range of media including posters, postcards, presentations and ambient. These were well received and have been made available to the Environment Agency’s other regions across the country.
Before working with the Department of Communities & Local Government on their new On-Call Firefighters Toolkit, I didn’t appreciate how many firefighters work on a stand-by basis with jobs elsewhere. They actually represent 30% of all firefighters in England and attend the same incidents and emergencies as their full-time colleagues. They really do play a vital part in protecting their communities and saving lives.
The On-Call Firefighters Toolkit was launched on 29th October by Fire Minister Shahid Malik at the ‘Fire Professionals On Call’ conference in London.
iphoneography is a new craze using the iphone camera and various apps like Camera bag and polarize. It’s instant, throw away, capturing that fleeting moment but it sometimes produces some great shots, check out the Flickr group. The iphone has been so successful over the last few years that even artists of the calibre of David Hockney are embracing its technology to create art. Here are some images off my iphone.
Working with the Department for Communities & Local Government, Pogo developed a communications toolkit for individual Fire & Rescue Services to use with employers in their local area. It’s designed to increase employers’ awareness of the On-Call system and explain how it works, while highlighting the many benefits it can bring to their business.
Voting opens today for Art Vinyl, the graphic award that celebrates the best in album design for 2009.
Selected by Art Vinyl and a panel of industry experts, 50 sleeve designs have been shortlisted and then go to public vote. The shortlisted entries will be on display in Selfridges, London, the Snap Galleries in Birmingham and Georges House Gallery in Folkstone throughout November and December. The winner will be announced on 5 January.
Last year’s winner was Fleet Foxes’ which received 3000 public votes. The Cribs, Man’s Needs Woman’s Needs Whatever designed by Rob Crane, took the 2007 prize, and Thom Yorke’s Eraser, by Stanley Donwood, won in 2006.
So what’s your favourite album cover of all time? Here’s some of my favourites plus some more random ones.
British artist/designer Jamie Reid iconic album cover design for the Sex pistols.
Pennie Smiths’ fantastic shot of Paul Simonon smashing his guitar at the Palladium in New York.
Contrary to popular belief there is an abundance of timber worldwide but most of it is softwood. Whilst softwood is suitable for many applications it is hardwood that delivers performance and beauty. Hardwood can take decades to grow until it is ready for harvest and the temptation is to plunder ancient resources for premium timber and in doing so this causes destruction on an unimaginable scale.
Years of intensive research have resulted in a unique and patented process which gives managed plantation timber the performance and appearance of traditional hardwood. This new resource of hard wood is called Lignia™ and it is created from sustainable plantation timber.
Pogo, designed the identity and designed and built the website.
Pogo were appointed to design, build and market Chris Smith Training School website. Chris Smith a professional freerider, sponsored by Corsair bikes and Fox, asked Pogo to help design and build his new training schools website in association with Live2ridebikes. Chris will be offering training on urban tricks, stunts and full on downhill MTB techniques.
