October 31, 2008
Posted by Tamara
Julian Beever is a UK artist specialising in pavement drawings and murals for over ten years. He has worked all over the world. I found these amazing images, witty and beautifully drawn.
Have Spurs gone to Iceland?
October 13, 2008
Posted by Simon
Pizza Hut is changing to Pasta Hut, Iceland has gone bankrupt and Spurs are bottom of the league, what’s going on?
Apparently it’s a global recession, but I don’t think Spurs can use this as an excuse, although a great depression seems to be looming over White Lane.
So, what impact will this have and how does this affect marketing budgets?
During these tough economic times, it’s easy for companies to dismiss marketing as a disposable expense.
If I may be so bold as to suggest that this is not the time to cut marketing budgets, but a time to spend. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share with a greater return on investment.
Despite the turbulence in the financial markets, one thing is for sure, internet marketing is still going strong! Which has recently been proven by a campaign we have been running for Newell Rubbermaid. With a sound creative strategy, email marketing, search engine optimisation and pay per click can all lead to a return on your investment at a low cost per enquiry.
Good creative internet marketing, is an effective way of keeping your business front of mind. By spending smarter and creating a clear-cut justification for the investment, marketing in a recession really
does pay dividends.
Now, what to do about Spurs!
Comments (1)Creative Marketing
October 11, 2008
Posted by Simon
One of the weakest areas of modern tactical marketing is the integration of online with offline. The most beautiful optimised website and carefully crafted offline campaign can be hindered if they’re not
integrated.
It’s still traditional to keep offline and online campaigns separate, placed in different agencies run by different account managers, of course there are exceptions to the rule.
Whether it’s a brochure, direct mail or press ad it should communicate a message and drive action. If an ad, direct mail or brochure points someone to a website, the opportunity to communicate in a targeted fashion is enormous. These must be measured for their effectiveness. But that means that your offline comms and your website have to work together. Simply adding a homepage web address isn’t going to work.
Engage your audience; create a specific URL for the campaign, and with strong calls to action, and most of all keep them interested.
This should also be translated into natural search, optimising content for specific communications and campaigns, linking this with pay per click and suddenly your offline and online is starting to integrate. Integrating analytics and you have a very tangible effective measurable campaign that works offline and online with ability to measure the effectiveness of your cost per acquisition. In this current economic climate where every penny counts this is powerful stuff.
We work with you to integrate your efforts into a cohesive overall program that will produce greater impact than executing each tactic in isolation.
All sounds simple, in the right hands yes it can be, or is this just good marketing common sense?
Comments (1)Just 55 working days to go…
October 7, 2008
Posted by Pogo News
Believe it or not, but there are only 11 more weeks until Christmas. Whatever business you’re in, the festive season is a great time to say ‘thank you’ to your customers, clients and suppliers.
How will you be sending your greetings this year? Perhaps you’ll go for a traditional card, send an email or a link to something animated and interactive online. Whichever way you want to spread the cheer, Pogo can help.
Here are some of the Christmas communications we’ve designed in recent years. Of course, email and online solutions can be fully integrated to analytics, so you can see how many people have received your Christmas message.
The Pensions Regulator online card
Comments (0)
