Jumpzone is a British-based company who has set the benchmark throughout the UK for the ‘bungy trampoline’ concept.
This summer Jumpzone launched the ‘Big Air’ located on the seafront next to Brighton Pier; the 15-meter structure propels the rider some 18 meters into air from a standing start.
Pogo designed the identity and promotional material to generate interest around this adrenalin ride.
Social Networking websites are an incredible phenomenon and a genius invention, but are they a short-lived craze?
Facebook has more then 100 million active users all over the globe and is the 4th most-trafficked website in the world.
Facebook is the fastest growing demographic in those 25 years and older and is not only in English but has been translated in to 15 more languages over the last 5 months.
Facebook was created by Mark Zuckerberg in 2004 when he wanted to share some photos with friends. He attended Harvard University with the initial intent for the use of Facebook for friends and students at Harvard, but this soon developed to the Ivy League and before long every university, or high school student could join. This then rolled out across the world and became the Facebook it is today.
It’s an incredible time-wasting devise, but despite this, I’m sure people spend hours nosing around everyone’s photos and reading what messages friends have left on their wall. But for me, Facebook is about keeping in touch with friends I haven’t seen for years, sharing photos and creating an event!
But, is there more to Facebook?
The simple answer is yes! More and more companies have recognised this social networking craze and are jumping on the Facebook band wagon to use the phenomenon as a platform to promote their business or brand.
Businesses are using Facebook to aim their campaigns at their exact target audience, by using Social Ads with Advanced Targeting. This targets your audience by age, gender, location, interests and much more. And you can follow exactly who’s clicking on your ad by using Deep Analytics and Optimisation. It takes advertising to a whole new level.
Businesses are not only using advertising to make themselves known on Facebook, but are creating their own Facebook Pages and Groups. With millions of users, your company can be known throughout the world with the word-of-mouth effect.
So, perhaps this isn’t a short-lived craze after all but an ongoing, developing phenomenon. What will be next?
Last night I went to a great event organised by the Chartered Institute of Marketing, called ‘What’s new on online marketing?’. I particularly enjoyed a very entertaining presentation by Will McInnes on the power of social media networks and would certainly recommend a look at their ebooks. Also, David Rowles provided an informative look a search engine marketing, which contained lots of useful tips and tools for marketers. If you missed the event, you can hear more from David on his podcast. All in all, another well organised, well attended and worthwhile event from CIM Sussex.
There’s six more planned over the next few months, to find out more visit www.cimsoutheast.org.uk.
Picking a name can be a tricky business. Pogo came from the desire to have a memorable name, with no more than two syllables, that had lots of energy and fun.
But the even trickier bit is adding the ‘what we do’, short hand to that name. There are many out there, are you an ‘integrated agency’, ‘full service’, ‘through the line’, ‘direct’, ‘digital’?…the list goes on.
After a fair bit of deliberation, head scratching and soul searching, we settled on ‘Creative Marketing’ . After all, we wanted to highlight the fact that creativity, in terms of both design and strategy, was at the heart of our business.
So a lots changed, but the original idea holds true, what we do is still about creative thinking, clear communication and sound marketing principles. To find out more, why not subscribe to our newsletter.
The Victoria & Albert Museum recently bought the original artwork for The Rolling Stones’ famous “lips” logo, designed by John Pasche. Pasche was a student at the RCA and was asked to design a tour poster for the band and then later, the bands own record label. The logo first appeared on the sticky fingers album cover, and has been part of the Stones’ image ever since. Based on Jaggers lips, anti-authoritarian and drawing references from pop art it has remained untouched for nearly 40 years.
This got me thinking, what other iconic logo’s have stood the test of time from humble beginnings?
Volkswagon, designer Franz Reimspiess
Volkswagon, it’s a v and a w, simple yet iconic, made even more so by the beastie boys. The logo was the result of an office competition the winner being engineer Franz Reimspiess who won 50 Marks.
Chanel, designer Coco Chanel
Chanel is world renowned, designed in 1925 by Coco Chanel herself and has remained unchanged ever since. It turned out to be one of the most recognisable symbols in the fashion world with its overlapping double ‘C’.
I Love NY, designer Milton Glaser
The best rebus ever designed! In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a graphic designer to work on the campaign. Glaser expected the campaign to last only a couple months and did the work pro bono.
Smiley face, designer Harvey Ball
The very earliest known examples of the logo are attributed to Harvey Ball, a commercial artist from Massachusetts. He devised the face in 1963 for an insurance firm that wanted an internal campaign to improve employee morale. Ball never trademarked the image; it fell into the public domain and the rest is history. Ball never made any profit for the iconic image beyond his initial $45 fee.
CND, designer Gerald Herbert Holtom
Herbert Holtom was a conscientious objector in World War II. In 1958 he designed the Nuclear Disarmament logo for the first Aldermaston March, organised by the Direct Action Committee against Nuclear War. The logo was not copyrighted, and was available for use by the Campaign for Nuclear Disarmament, also founded in 1958; it later became known in the wider world as a general-purpose peace symbol. The logo design was based on flag semaphore, a combination of the letters “N” and “D” nuclear disarmament.
Nike, designer Carolyn Davidson
Nike was founded by Phil Knight in the 60s, but at that time he called it “Blue Ribbon Sports”. The name Nike and its trademark swoosh design were changed in 1971.
The swoosh logo was originally developed by a graphic designer, Carolyn Davidson in 1971. She was one of 35 people who put forward concepts. The owners met and agreed on Davidson’s design, taking into account her conceptual thinking about the wings of the Greek goddess of victory, Nike. According to Davidson, Knight asked for a design that suggested movement – originally disliking the swoosh she submitted, but as Knight had deadlines to meet, he ended up using it, saying “I don’t love it, but it will grow on me”
Apple, designer Rob Janoff
Rob Janoff worked on the re design of the then over complicated Apple logo, and is responsible for adding the famous “bite mark ” that is recognised today. The concept behind the design was one of seduction with references to Adam and Eve in which the apple represents the fruit of the Tree of Knowledge.
The Agency are evaluating the three major labelling schemes in the UK, and has carried out a programme of research in its work to develop the front of pack signpost labelling scheme.
So it’s finally here! The Olympic flag that is not whiff whaff.
As the Olympic flame went out over Beijing, the attention turns to London 2012, and that logo! Over the next four years the logo will be applied to all and sundry, prompting more debate about the design.
Though, the reaction was somewhat predictable, the intensity however, was surprising to say the least. Within hours of its initial launch, the London 2012 Olympic Logo was heavily criticised by many sections of the design community, some calling the logo “a puerile mess, an artistic flop and a commercial scandal”. Harsh. Even an online petition was started with more than 50,000 people signing up.
In its official press release, the 2012 London Olympic Committee had this to say about the London 2012 Olympic Logo:
“The new emblem is dynamic, modern and flexible, reflecting a brand savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks.”
I did ask my sixteen-year-old stepson, whom I have to admit won’t be challenging for any golds in 2012, unless sleeping and msn becomes an Olympic sport, what he thought “rubbish” was the reply, but I love it!
Lord Coe said, “We don’t do bland – this is not a bland city. We weren’t going to come to you with a dull or dry corporate logo that would appear on a polo shirt and we’re all gardening in it a year’s time.”
I agree with Coe and well done to the Olympic committee for not going down the traditional, tried and tested avenue of disappointment.
I have to admit it’s not a thing of beauty, but in my opinion, it captures the essence of London, a thriving, bustling, multicultural and vibrant city, and bucks the trend of traditional Olympic logos. When you put the previous logos together they look, well, bland!
Maybe the strap line for the games should be “ we don’t do bland – get over it”
Think London turned to Pogo to help them design and create a number of materials that they could use in Beijing during the 2008 Olympics, to encourage businesses to set up in London with their help.
Think London is London’s official foreign direct investment agency. They are a not-for-profit private-public partnership and the experts on doing business in the capital. They connect international businesses to London, helping them set up, succeed and grow.
The materials included Corporate Gifts such as a print of London in a branded mount, a Development Brochure – one in Chinese and one in English – 4 bilingual invitations, a Chinese Community Report and a branded London Taxi.
“Think London has worked with Pogo for over 2 years. We have found them to be very flexible and responsive to our requests. Pogo has worked on extremely demanding projects with tight timescales, including dual language projects and has been an excellent agency to work with. The team are very professional and we will continue to work with them in the future”
Pogo has won a three way pitch for the Fire and Rescue Service, after they were approached by Communities and Local Government to take part. The main brief was to design and create communications materials for the Retained Duty System (Local Fire and Rescue Service), for them to target local businesses, highlighting the benefits of having a Retained Fireman as an employee.
