July 29, 2008
Posted by Pogo News
Live2ride offers specialist mountain bike holidays in South Wales and Somerset, aimed at professional’s who live or work in and around London looking for adrenalin fuelled weekends.
Pogo created the brand identity and designed and built the new website. The identity had to work on and offline and be flexible enough to be applied to livery, merchandising, stationery, web and signage.
We have launched their website, which has a bespoke content management system, booking areas, calendars, galleries and video blogs. We are now marketing the site and have devised a web marketing strategy that will generate great natural search results and drive qualified traffic to the site.
Why not take a look at Live2ride or better still, book a weekend, we loved it!
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Posted by Steve
Pitching is one of the thorniest issues in our industry. For as long as I can remember, it‘s been a contentious subject to say the least.
In a nutshell, agency people usually fall into two camps on the subject. You‘re either a “pitch lover” who sees it as an essential way to win new business, or you‘re a “pitch hater” who thinks that in the long run it‘s a waste of time, commercially unviable and morally dubious.
Personally, I switch between the two, but spend most of my time in the middle. After all, I happily asked people to pitch when I was a client. What‘s more, no one can make you pitch if you don‘t want too. It‘s still a free country, whatever David Davis might say.
But if I ran the world (how much longer do I have to wait?), I would propose five golden rules to pitching. It‘s important to say that they‘re not just for the benefit of agencies. I think clients would get more from the process too.
1. Be transparent about how many agencies are pitching and the budget
Surely this is only fair if you’re asking people to spend their time and money. Everyone agency side has a nightmare story to tell on this subject (although beware, they are a bit like fishing yarns). The worst example I can give you from my time at Pogo is at least 10 agencies pitching for a £1,500 project. Brighton Council, hang your heads in shame.
2. Never ask more than four agencies to pitch
Trust me it‘s pointless. Whatever agencies may say, there‘s an inverse relationship between the number of pitchers and effort. If you want to get more than four agencies involved, why not consider a “credentials” pitch as a first stage?
3. Ask yourself why you‘re asking your incumbent agency to pitch
If you‘re confident they can deliver the goods, then why have a pitch? If you‘re not, then why ask them? That said, I‘ve known clients who‘ve admitted to having a pitch to” just keep our agency on their toes”. Is this really fair on the other agencies?
4. Be prepared to pay for the winning pitch work
If the results of a creative pitch form part of the project, surely the winner should be paid for that work. If not, the effort put into pitching becomes the price of winning the project. If this becomes more common, it will have an inevitable impact on the effort agencies put into pitches.
5. Consider a paid pitch, even if it‘s just a small amount?
Controversial I know, but it does happen and the gesture goes an awfully long way. It shows that the pitch is serious (we‘ve all seen pitch briefs that don‘t actually turn into live projects), that an agency‘s involvement is valued and they‘re not just “making up the numbers“ and helps cover the material costs of pitching. After all, foam board is expensive!
Now I know some clients will say ‘tough‘ if you want the work, or even want to keep your foot in the door, then pitch!. Similarly, there will be agency types who‘ll say “wouldn‘t it be easier if we all just said no to pitching!. But to be honest, I don‘t agree with either of these views.
Done in the right way, pitching can be positive, encourage great creative and can even be fun. But if it‘s not, I would rather say no and put my money on the 3.20 at Cheltenham. Well, until the next brief comes through the door at least.
Design Week
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July 24, 2008
Posted by Pogo News
Pogo won a two-way pitch after they were approached by Richmond Pharmacology Ltd to develop a marketing communications for their Relapsing Multiple Sclerosis campaign.
The main objective was to develop a nationwide marketing campaign to successfully recruit 70 subjects, men and women aged 18-65 with a slight female bias, who have Relapsing Multiple Sclerosis (RMS) for a study of a new form of medication/treatment for sufferers. Treatment and specialist care which will ultimately help sufferers manage their symptoms without side effects.
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