Tamara Van-Manen joins Pogo from Nexus. Tamara is an Account Manager with vast amount of integrated experience. She has managed projects across many different medias: national press, television, outdoor, brochures, direct marketing, digital campaigns and conference co-ordination. This includes Global and Pan-European Television campaigns.
Comments (0)After a creative pitch, Pogo were commissioned to design and produce the first Departmental Annual Report for the Ministry of Justice (MoJ). This was produced to MoJ’s brand guidelines, in terms of both design and accessibility. The final Report was delivered to tight timescales, with the Pogo team providing an out of hours service where necessary, including design, typesetting and proofreading.
Comments (0)This advert caught my attention the other day on tv. It is a binge drinking campaign launched by The Home Office aimed at reducing alcohol harm amongst 18-24 year olds, under the existing ‘Know Your Limits’ campaign banner.
Two TV executions form the lynch pin of the campaign; one shows a boy and the other a girl getting ready, at home, for their night out. Instead of the usual rituals, however, they do things you’d associate with being drunk. The boy pours curry down his shirt, urinates on his shoes and rips his jacket. The girl is sick, smears lipstick across her face and snaps her heel off. The ads end with the question ‘You wouldn’t start a night like this, so why end it that way?’
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Last week I saw a very inspiring programme on Annie Leibovitz, whose photography and experience spans over 30 decades.
She started her career as a photo journalist working for Rolling Stone magazine, where she managed to capture the spirit and essence of that rock and roll era, getting close to many rock stars of the time such as the Rolling Stones and John Lennon. She often went on tour with the bands to put them at ease and to truly capture their personalities, rock and roll and life on the road, which unfortunately led to her living a similar lifestyle and ended up in rehab. In fact she photographed John Lennon and Yoko Ono in a very vulnerable and intimate set up, the day he died.
Annie Leibovitz is probably most commonly known for the famous photograph of a naked Demi Moore on the cover of Vanity Fair. This was a very controversial image, as Demi was pregnant at the time, yet this daring photograph gained Vanity Fair a significant amount of additional readers.
More recently, she photographed the Queen before her visit to the states, and hit headlines when we were led to believe the Queen had walked out of the photo shoot. This of course was incorrect and the image taken was of the Queen walking to the shoot
Annie Leibovitz lives and breathes photographs. She has such an amazing eye and “photographerâ’ sight”. She can plan such extreme shoots and have more then 14 assistants and in some ways this seems a little extravagant. But when you see the results, you know why she is the photographer she is today.
She takes pictures of everything, not only professionally, but from the birth of her three children to her father’s funeral. The images have such peace within them, yet they are so powerful.
It’ great seeing such a talented, accomplished female photographer and she has reminded me why I love Black & White 35mm film. I feel inspired!
Although digital can be just as incredible as film, I still feel the contrast and powerful, emotional results you can achieve with Black & White film is above anything digital can produce (currently).
Annie Leibovitz has an exhibition at the National Portrait Gallery in London between 16 October 2008, 25 January 2009.
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Obama’s money machine owes its success to a ground breaking online campaign, and social networking in particular. They have transformed their website (My.BarackObama.com) into a social networking zone, with wide appeal.
But perhaps his cleverest move was hiring Chris Hughes, a co-founder of Facebook to coordinate this campaign. By end of May, a staggering 1.5m people had donated their hard-earned dollars online to support Obama. The majority of these have donated only a small percentage of the maximum allowed by US law, so the Obama campaign can ask them for more as he fights it out with John McCain. What’s more, these people all have their own social networks, enhancing the viral effect.Â
As the article points out, the Obama’s trademark rallies must also be seen in this context. For example, the 75,000 people who attended his rally in Portland all had to provide an e-mail address. Even before they got home, there was an email in their inbox asking not only for a donation, but also for referrals to their friends.
The results are clear to see. On Facebook, there are groups like “Barack Obama (One Million Strong for Barack)” (568,000 members), “Barack Obama for President in 2008″ (82,000 members) and “I endorse Barack Obama – and I’m telling my friends!” (64,000 members), while there are many more groups at State or affinity level.Â
The growth of social networking has clear implications for brands of all sizes, whether you’re running for President, or looking to engage your audiences and customers in a way that’s meaningful and relevant to them.
There can be no doubt that the relationship between companies and customers is changing radically. As Larry Weber puts it, in his excellent book Marketing to the Social Web, “The future of marketing is a two-way street, not a one-way message:.
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I came across these guys who are Prologue, a talented collection of designers, filmmakers and artists. They’ve produced title sequences for high profile films such as Kiss Kiss Bang Bang, Scarface, Dawn of the Dead, and Iron Man as well as a whole heap of others. Impressive stuff.
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