Richmond Pharmacology Multiple Sclerosis

Pogo won a two-way pitch after they were approached by Richmond Pharmacology Ltd to design marketing communications for their MS campaign.

The main objective was to develop a nationwide marketing campaign to successfully recruit 70 subjects, men and women aged 18-65 with a slight female bias, who have Relapsing Multiple Sclerosis (RMS) for a study of a new form of medication/treatment for sufferers. Treatment and specialist care which will ultimately help sufferers manage their symptoms without side effects.

Our marketing materials included press ads that appeared in publications such as MS Society and MS Trust newsletters, an A5 8pp leaflet that was placed in doctors' surgeries and Pop-up point of sale banners, web banner ads and landing pages.